Hollywood filmmakers are adept at selling us goods and services. The industry has developed product placement (or “brand integration”) into a filming technique as impressive as its cinematography and sound design. Director Peter Farrelly’s new film, The Greatest Beer Run Ever, is a compelling two-hour commercial for Pabst Blue Ribbon. Zac Efron portrays protagonist John … Continue reading ‘The Greatest Beer Run Ever’ Still Sanitizes the Vietnam War for American Audiences