Pro-Market and Pro-Business: Firms Strive to Satisfy the Customer

by | May 17, 2025

On the free market, firms strive to satisfy the customer, and constantly look for new and improved ways of doing business. Why? The profit motive: Firms that make customers happy prosper, and firms that don’t go out of business.

– Bryan Caplan, Pro-Market and Pro-Business: Essays on Laissez-Faire

Bryan Caplan is a Professor of Economics at George Mason University, and New York Times Bestselling author.

Watch on X

Rumble

BitChute

Odysee

Keith Knight

Keith Knight

Keith Knight is Managing Editor at the Libertarian Institute, host of the Don't Tread on Anyone podcast and editor of The Voluntaryist Handbook: A Collection of Essays, Excerpts, and Quotes.

View all posts

Our Books

Shop books published by the Libertarian Institute.

libetarian institute longsleeve shirt

Our Books

cb0cb1ef 3fcb 417d 80d8 4eef7bbd8290

Recent Articles

Recent

A Brief History Lesson From Thomas Sowell

A Brief History Lesson From Thomas Sowell

https://youtu.be/p8zPuEhoIXY Many of the social or cultural differences between American blacks and American whites nationwide today were in antebellum times pointed out as differences between white Southerners and white Northerners. These include ways of talking,...

read more
Douglas Murray is Wrong About Churchill

Douglas Murray is Wrong About Churchill

https://youtu.be/XvlVtoRCAV8 “Retaliation was certain if we carried the war into Germany…Yet, because we were doubtful about the psychological effect of propagandist distortion of the truth that it was we who started the strategic offensive, we have shrunk from giving...

read more
Capitalism Clash: Freedom vs. Fairness

Capitalism Clash: Freedom vs. Fairness

https://youtu.be/BSJqaADbvng People who depict markets as cold, impersonal institutions, and their own notions as humane and compassionate, have it directly backwards. It is when people make their own economic decisions, taking into account costs that matter to...

read more

Pin It on Pinterest

Share This