On the free market, firms strive to satisfy the customer, and constantly look for new and improved ways of doing business. Why? The profit motive: Firms that make customers happy prosper, and firms that don’t go out of business.
– Bryan Caplan, Pro-Market and Pro-Business: Essays on Laissez-Faire
Bryan Caplan is a Professor of Economics at George Mason University, and New York Times Bestselling author.
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