Pro-Market and Pro-Business: Firms Strive to Satisfy the Customer

by | May 17, 2025

On the free market, firms strive to satisfy the customer, and constantly look for new and improved ways of doing business. Why? The profit motive: Firms that make customers happy prosper, and firms that don’t go out of business.

– Bryan Caplan, Pro-Market and Pro-Business: Essays on Laissez-Faire

Bryan Caplan is a Professor of Economics at George Mason University, and New York Times Bestselling author.

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Keith Knight

Keith Knight

Keith Knight is Managing Editor at the Libertarian Institute, host of the Don't Tread on Anyone podcast and editor of The Voluntaryist Handbook: A Collection of Essays, Excerpts, and Quotes.

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