In their long recapitulation of the case that Russia subverted the 2016 election, Scott Shane and Mark Mazzetti of The New York Times painted a picture of highly effective Russian government exploitation of social media for that purpose. Shane and Mazzetti asserted that “anti-Clinton, pro-Trump messages shared with millions of voters by Russia could have made the difference” in the election.
“What we now know with certainty: The Russians carried out a landmark intervention that will be examined for decades to come,” they write elsewhere in the 10,000-word article.
But an investigation of the data they cite to show that the Russian campaigns on Facebook and Twitter were highly effective reveals a gross betrayal of journalistic responsibility. Shane and Mazzetti have constructed a case that is fundamentally false and misleading with statistics that exaggerate the real effectiveness of social media efforts by orders of magnitude.
‘Reaching’ 129 Million Americans
The Internet Research Agency (IRA), is a privately-owned company run by entrepreneur Vevgeny V. Prigozhin, who has ties with President Vladimir Putin. Its employees poured out large numbers of social media postings apparently aimed at stoking racial and cultural tensions in the United States and trying to influence U.S. voters in regard to the presidential election, as Shane and Mazzetti suggest. They even adopted false U.S. personas online to get people to attend rallies and conduct other political activities. (An alternative explanation is that IRA is a purely commercial, and not political, operation.)