The existence of Klaus Schwab became known to much of the thinking world during the Coronapocalypse, when so-called conspiracy theories began to flourish about the use of the novel COVID-19 virus as a pretext for reconfiguring the world. The “Great Reset” and the “New Normal” began to be spoken of fondly by bureaucrats back in 2020, shortly after the in some ways incomprehensibly influential Schwab co-authored with Thierry Malleret a short book extolling just those concepts: Covid-19: The Great Reset.
The work, or paraphrased excerpts of it, must have been spam-emailed to every government official and mainstream media journalist on the planet, because in no time pundits and their parrots in the press were gushing about the Great Reset, essentially a Brave New World to come (had none of them read Aldous Huxley’s classic work, or did they simply not understand it?). Nearly every influential person with a microphone was emitting the expression “Everything has changed,” insisting that this was because of the emergence of the novel coronavirus, not the government policies enacted in response to it. Schwab was lurking behind the scenes from the beginning, proffering gaslighting homilies and question-begging arguments camouflaged as benevolent recommendations and facts:
“The worldwide crisis triggered by the coronavirus pandemic has no parallel in modern history.”
In truth, “Everything changed” only because government officials changed everything, by closing national borders, locking down entire populations, preventing groups from assembling, and shutting down schools and all but specially designated “essential” businesses. Human beings were required to wear masks nearly everywhere they went, and those who demurred were treated as miscreants and pursued by the police. The insistence by politicians, bureaucrats and other opinion makers that “Everything has changed” was curiously reminiscent of how officials rationalized a massive and ruthless assault on Afghanistan and Iraq in the aftermath of crimes committed on September 11, 2001, by a small group of persons hailing primarily from Saudi Arabia. (Induction on two cases: when someone starts chiming, “Everything has changed!” in order to persuade you to do something or to support some initiative, you should probably turn around and walk away.)
Klaus Schwab founded and led the World Economic Forum (WEF) for more than fifty years. Many of what were revealed during the pandemic period to be the most brazen authoritarians among ostensibly democratic world leaders have connections to the organization. Canadian Prime Minister Justin Trudeau, New Zealand Prime Minister Jacinda Ardern, and French President Emmanuel Macron are notable examples of leaders who punished and even ostracized citizens for daring to defy their administration’s draconian COVID policies. Schwab recently resigned from his position, but whether that was because of age—he was born in 1938—or scandal matters little at this point, for his legacy has been secured throughout much of the world.
Key features of the Great Reset were to foist ESG (Environmental, Social and Governance investing) on people transnationally or, perhaps more accurately, meta-nationally. We have seen that elements of Schwab’s Weltanschauung have indeed made their way into not only federal government policies, with Green New Deals and carbon-limiting programs imposed in many parts of the planet, but also global corporate initiatives, as many companies now boast about their “environmental and social conscience,” using this as a marketing tool. Under the “Social Governance” guise of the ESG program, enthusiastic efforts to expand DEI (Diversity, Equity, and Inclusion) frameworks throughout the spheres of education and business have led to the appearance of “trans flags” waving alongside national flags at government buildings in what can only be characterized as a bizarre obsession with the subset of human beings, oddly in ascendance, who are said to have been born with the wrong set of genitalia.
One of the more extreme consequences of DEI has indeed been the effusive promotion of a radical trans agenda, which is arguably both homophobic and misogynistic, promoting as it does a grotesque caricature of femininity, exemplified by the skimpily clad and seemingly ditsy Dylan Mulvaney (remember the Budweiser ads?), while essentially denying the possibility of androgyny. In the name of inclusion, biological males (persons in possession of a Y chromosome) have been allowed to compete with females (persons devoid of a Y chromosome) in sports, with female competitors predictably forced to forego awards and scholarships as a result. Female athletes whose sports involve contact with competitors have been physically endangered by the admission of males into their sphere, as is evidenced by the case of volleyball player Payton McNabb and the 2024 Olympic boxing controversy, when two competitors who had previously failed a female gender test (for Y chromosome and testosterone levels) were permitted to compete. On top of all of those clear and present dangers, females in locker rooms have been faced with the prospect of seeing a penis dangling before them as they change their clothes or shower. Rather than attempt to protect females, policymakers were somehow persuaded by radical trans activists that males who decreed themselves to be female needed to be protected instead.
The incomprehensible power of the radical trans facet of the DEI agenda also brought about the enactment of laws which criminalize the “mis-pronouning” of persons who, despite having been born male, self-identify as female, or vice versa. Or neither, which necessitates, by law in some places now, that their interlocutors restrict personal pronoun usage to ‘they/them’. The latter is needless to say a no-win arrangement, for in complying with pronoun laws, one is thus obliged to commit a crime of grammar.
On the New Green Deal front, the European Union is continually devising new policies which attest to its commitments to the New Normal as envisioned by Schwab’s WEF, perhaps the most notorious slogan of which is “You’ll own nothing and be happy.” Countless memes have satirized the WEF leader for exhorting people to eat insects and stay in their “pods,” on the grounds that livestock and travel are allegedly a menace to the future of the planet. (Note: the persons who attend the ever-proliferating conferences on the environment or serve as parliament members of the EU generally fly to their meetings, sometimes in private jets.) Earnest discussion of the possibility of “15-minute cities,” where people do not need to (or are not allowed to) travel farther than fifteen minutes from their domicile has been taken up among local council members in “green-savvy” communities.
The list of rules and regulations already imposed by the European Union is seemingly endless, but to offer only two recent examples: plastic bottles sold in Europe are now required to have their caps affixed to them, and single-serving portion containers (such as are used at bed and breakfast hotels for jam, butter, honey, etc.) are in the process of being outlawed, despite having been devised as a means not only of convenience but also to prevent cross-contamination between unrelated guests. Only time will tell whether bureaucrats eventually side with public health officials or environmentalists in the latter case.
Far more important for the future of free people are the persistent censorship measures in the United Kingdom, Europe, Australia and beyond, modeled after anti-misinformation and surveillance policies aggressively enforced in many countries during the COVID period. To the shock of many thinking people, governments have taken it upon themselves to monitor the social media posts of citizens and to criminalize the expression of what are deemed unacceptable opinions, an obvious legacy of the COVID period, when persons who disagreed with the government were roundly denounced as agents of misinformation who needed to be de-platformed and silenced, lest they kill anyone with their dangerous ideas. Strikingly, reports of vaccine injury were not even false (misinformation), according to the censors themselves, but instead “malinformation,” which officials regarded as having the potential to prevent people who needed the “vaccine” from getting it.
Looking back at the surprising convergence among governments about the necessity of global lockdowns and, later, universal vaccination in the face of a virus which primarily endangered elderly and already infirm persons, it is clear that Schwab’s work served as a sort of template for how to communicate with constituents and conduct public affairs. Paternalism reigned (or, if you prefer, “maternalism” à la Nurse Ratched), as citizens were spoken to by political leaders in condescending tones as though they were toddlers who needed to be protected from themselves. This approach to governance can be summed up in a phrase: Children are to be seen, not heard.
Citizens were told that it was wrong to do their own research because only “the experts,” such as pandemic guru Anthony Fauci knew what they were doing. Despite having repeatedly lied in insisting that the virus had emerged naturally, having somehow leapt from a bat to a human being (when someone in Wuhan ate a bowl of soup?), Fauci himself, we now know, promoted and funded the gain-of-function research which culminated in the very existence—and potency—of the virus. Throughout this period of history, persons who dared to dissent from the dictates and narratives of the government were decried as enemies of humanity who needed to be controlled in order to protect other people from their nefarious tendencies. Notably, Robert F. Kennedy, Jr., author of The Real Anthony Fauci (a true tale of moral horror), who now serves as secretary of Health and Human Services (HHS) in Donald Trump’s second administration, was publicly derided and discredited as an insane conspiracy theorist throughout Joe Biden’s presidency.
The conduct of governments during the period of history from 2020 to 2023 was so confounding and preposterous that a plethora of bona fide conspiracy theories continued to emerge, reaching a peak with the release of the alleged miracle vaccine, which everyone on the planet was first encouraged (through coaxing and bribery) and then, in some cases, required to line up for, on pain of punishment for failure to comply. Some of the theories were quite creative, asserting, for example, that the shots were introducing microchips into the bodies of the recipients, or would turn them into frogs. But the term antivaxxer was affixed to anyone who declined the shot, whatever their reason, with everyone in that group assimilated and depicted as intellectually inept for defying what were claimed by officials at the time to be the dictates of common sense.
Some people, whether with formal training in science or simply endowed with critical thinking skills, understandably expressed skepticism about the new m-RNA therapy shot which they were told would eradicate the virus, while being simultaneously told that natural immunity was inadequate and that persons who already recovered from the virus would still need to undergo vaccination. Because a vaccine, by definition, exploits the subject’s own immune system, anyone with even a modicum of logical acumen must have understood that the new miracle vaccine, which depended on the immune system itself, would only work as advertised if, in fact, natural immunity was possible. This flagrant contradiction was not recognized or acknowledged as such by inept (or, in some cases, mercenarily corrupt) government officials and public health pundits, but it was the most obvious sign to people yet to be indoctrinated into the COVID cult (or not on the Big Pharma dole) that something was seriously awry.
The “Natural immunity is not possible, but this vaccine is necessary and will save you!” contradiction no doubt inspired some of the ever-mutating and proliferating theories about what was really going on. In Covid-19: The Great Reset, Schwab himself refers to antivaxxers as a dangerous impediment to getting through the crisis, and the term came swiftly to be used to denounce anyone who raised even doubts grounded in logic and science about the wisdom of submitting to an experimental treatment in cases where the person’s chances of death from the virus were quite low, as was true for all healthy young persons, and had already been demonstrated in each particular case of anyone who had recovered from previous infection.
The Pentagon required all service persons to take part in the experimental trial of the mRNA therapy, whether or not they had already recovered from infection. The more than 8,000 troops who refused the shot were discharged without pay in 2021, and the military vaccine mandate was not rescinded until 2023. Since assuming office in 2025, Pete Hegseth, Trump’s new defense secretary, has been apologizing to those persons and attempting to make amends, acknowledging that the order to take an experimental vaccine was in fact illegal and that no one was obliged to follow illegal orders. The true motives and sincerity of the new administration on this matter will be seen in how they treat the persons who suffered vaccine injury as a result of having undergone the procedure, under the erroneous belief that Joe Biden’s secretary of defense, Lloyd Austin, knew what he was doing when he ordered the entire military corps to follow his über-masked, serially vaccinated and boosted example. If the government extends its offer of compensation only to healthy troops, in an effort to woo them back into service, and ignores the persons who were disabled by the vaccine, or the individuals and families wrecked by being plunged precipitously into penury, then it will be safe to conclude that Hegseth’s apology tour is no more and no less than a measure intended to mitigate the ongoing recruitment crisis.
There seemed to be grounds for hope that the United States had managed to extricate itself from the totalitarian clutches of meta-bureaucrats such as Klaus Schwab and their “Fifty Year Plans” for humanity when Donald Trump defeated Kamala Harris (who to this day has pronouns in her profile at X) in the November 2024 presidential election. The new president immediately rescinded all DEI initiatives implemented under Biden and enacted numerous executive orders in an effort to protect women, and restore a modicum of sanity to what had become a surreal situation, by boldly asserting the biological fact that no matter how many body parts a male human being chooses to cut off or modify, every remaining cell in his body will still contain a Y chromosome. Trump also acted swiftly to criminalize the scandalous medical practice of mutilating the genitalia of minors. Both Trump and his vice president, J.D. Vance, repeatedly pronounced that free speech would always prevail in the United States as a fundamental pillar of democracy, and they vociferously denounced the censorship going on abroad.
Vestiges of the New World Order, however, can be seen in the United States, for example, the requirement that all citizens who wish to travel or enter a federal building be in possession of a Real ID. This measure, too, which begins in May 2025, having been planned long ago, in the aftermath of September 11, 2001, bears similarities to some of what was going on during the COVID period, when tracking apps and data collection at borders were nearly ubiquitous. More and more data about citizens continues to be collected by governments, and remnants of the health documentation requirements during the COVID period can be seen in the visas now needed to travel to countries where formerly a passport sufficed. Restriction of movement reached a peak during the COVID period, but the apparatus now exists and with a bit of tweaking could be used to stop anyone, anywhere, from relocating at the caprice of government officials, whoever they may be, and whatever their priorities.
The removal of students from campuses in the United States for daring to speak out against the government’s continuing support of the indiscriminate bombing of Gaza suggests that Trump, like Biden and Harris, supports free speech only so long as it does not threaten his own plans for the country or its satellite state, Israel. The libertarians who voted for Trump were needless to say thrilled when he followed through on his promise to pardon Ross Ulbricht, the founder of Silk Road who had received a double life sentence plus forty years with no possibility of parole. In choosing to vote for Trump, however, libertarians had somehow forgotten or chose to ignore the fact that Julian Assange was thrown into Belmarsh prison under Trump’s watch. (I am aware that many persons vote according to a “lesser evil” calculation, but the fact remains: the worst persecution of Assange occurred under Trump.) The fact that U.S. government drones are now acknowledged to be flying above U.S. skies (they were under Biden as well, although this was denied at the time), reveals that surveillance of residents remains a priority of the ostensibly new administration.
Antiwar activists—some of whom voted for Trump—were hopeful that he was sincere when he promised on the campaign trail not to start but to end wars. Even more welcome, albeit frankly astonishing, was Trump’s assertion on February 13, 2025, not long after having re-assumed the presidency, that he would like to cut the $800 billion Pentagon budget in half and work for the abolition of nuclear weapons. Pacific hopes were swiftly dashed less than two months later when, immediately after hosting Israel Prime Minister Benjamin Netanyahu (for the second time in 2025), Trump announced on April 7, 2025, a new, even bigger, $1 trillion defense budget, accompanied by his customary raving about how splendid the U.S. military will be, thanks to his management.
In a welcome change to citizens concerned about government overreach and the massive federal debt, the Department of Government Efficiency (DOGE), under the direction of Elon Musk, has been purging programs and canceling contracts relating to DEI and other parts of the Schwab “New Normal” agenda, including regulations intended to promote the Green New Deal and expand government power over citizens’ lives. The era of big government, however, is obviously not behind us. Along with his sudden imposition of extreme tariffs and announcement of a shocking 25% increase in defense spending, Trump’s strange fascination with the future possible annexation of Greenland, Canada, and Gaza, does not bode well for the future of free people. The idea that the leader of one country may simply “buy” another country or a part of another country (in the case of Gaza) reflects the very megalomania intrinsic to supra-national organizations such as the WEF and characters such as Klaus Schwab who attempt to impose their will on the rest of humanity.
Setting all of those substantial concerns aside, at the very least we can take solace in the fact that Klaus Schwab is no longer calling the WEF shots and penning flagrantly sophistic pamphlets replete with non sequiturs and gaslighting guidance masquerading as benevolence. Goodbye and good riddance, Herr Professor Doktor Schwab, we will not miss you. Alas, the WEF continues on (funded by not only a congeries of self-interested global corporations, but also NGOs and, by transitivity, unwitting taxpayers), and the danger it poses thus remains. Self-deluded officials named as global thought leaders will continue to comply with the WEF, as was exemplified by former New Zealand Prime Minister Jacinda Ardern, who is explicitly singled out for praise in Covid-19: The Great Reset.
Bureaucrats, for their part, will continue to conduct themselves as bureaucrats do, amassing power, devising new rules and regulations, and imposing arbitrary policies by all means necessary, as we witnessed throughout the COVID era. Peter Brabeck-Letmathe, the recently named interim chairman of the WEF, is a former CEO of Nestlé who famously claimed that people have no right to water. Unbeknownst to many of the millions of people who purchase and imbibe bottled water everyday, much of it derives from government-treated municipal water supplies filtered and then poured into plastic bottles to look as though it was sourced from natural spring wells such as Evian, Perrier, Pellegrino, Gerolsteiner, et al. It is unclear how much power Brabeck-Letmathe will exert, or for how long, but he does happen to look empirically indistinguishable from the super villains depicted in movies, so there is some chance that if he begins spouting out gaslighting prescriptions about how all human beings ought to behave, at least some among us will shudder, turn around and walk away.
