The Heritage Foundation Goes Woke

by | Nov 13, 2025

The Heritage Foundation Goes Woke

by | Nov 13, 2025

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Milwaukee, Wisconsin - August 23, 2023: Kevin D. Roberts, president of the Heritage Foundation, gave a speech on Young America's Foundation Block Party 2023 stage at the Fiserv Forum.

It’s been two weeks since Kevin Roberts found himself in the Israel lobby’s crosshairs, but you’d be forgiven for thinking that it’s been much longer. The controversy kicked off on October 30, when the Heritage Foundation’s president released a video defending Tucker Carlson’s interview with Nick Fuentes. But Roberts’ real crime was arguing that American Christians have a right to criticize Israel without being accused of anti-semitism. He said that conservatives “should feel no obligation to reflexively support any foreign government, no matter how loud the pressure becomes from the globalist class or from their mouthpieces in Washington.” What’s more, he condemned the “venomous coalition” attacking Carlson and seeking to “cancel” anti-semitic voices like Fuentes.

Roberts’ initial statement represented a precise articulation of the conservative movement’s traditional attitude towards identity politics and cancel culture. But because it sought to maintain some level of consistency and apply those principles to pro-Israeli grievance politics, it provoked a frenzy. The terminally shrill Ben Shapiro, who devoted an entire episode of his podcast to denouncing Carlson’s interview with Fuentes, said that Roberts’ statement constituted a “betrayal of the Heritage Foundation’s history and principles.” Bloated neoconservative John Podhoretz issued a tweet calling Roberts a “rancid wretch of an amoeba.” Sentient Halloween decoration Laura Loomer, responding to a clip from Roberts’ subsequent apology tour, called him a “total hypocrite” and a “liability for the GOP.”

Last Wednesday, footage leaked of Roberts addressing his peers at the Foundation. He opened his remarks with the following: “I made a mistake, and I let you down, and I let down this institution, and I am sorry for that. Period. Full stop.” What followed was a full-blown struggle session. A steady stream of Heritage employees rose to humiliate their superior. Roberts responded with a series of groveling apologies and increasingly masochistic attempts to atone for his wrongthink. But it was no use.

Senior Legal Fellow Amy Swearer, claiming that Roberts had “shown a stunning lack of both courage and judgment,” called on him to resign. IDF veteran Daniel Flesch, who serves as a senior policy analyst at the Foundation, bemoaned how difficult the past week had been for him. He demanded that Roberts issue a statement calling Carlson an anti-semite, citing the latter’s view that Americans who serve in the IDF should be stripped of their citizenship. Meanwhile, Roberts advisor Evan Myers was castigated by Victoria Coates, the co-chair of Heritage’s National Task Force to Combat Antisemitism, after expressing fears that the Foundation would use staff attendance at Shabbat dinners as an ideological litmus test. (Soon afterwards, the Task Force severed ties with Heritage.)

The following day, Roberts tweeted out a hostage video in which he expressed gratitude to his “amazing colleagues” for showing him the error of his ways. He also expressed regret for his use of the phrase “venomous coalition” and reaffirmed his commitment to combating anti-semitism, even when “[his] friend Tucker Carlson needs challenging.” Roberts stopped short of offering reparations to the Anti-Defamation League or attending a sensitivity training seminar with Rabbi Shmuley. But his desperate attempts to appease the mob call to mind the hundreds of videos in which perpetually aggrieved college students demand apologies from professors and administrators who express sentiments they deem offensive. Indeed, there are striking parallels between the mainstream right’s hysterical response to Roberts’ statement and the racial reckoning America bore witness to in 2020.

For more than a decade, the American right has coalesced around its opposition to woke identity politics, particularly in relation to race, sex, sexual orientation, and gender identity. The rise of Trumpism was, in large part, a product of the American public’s rejection of political correctness. But ever since Israel began its genocide in the Gaza Strip, the conservative movement has sought to carve out exceptions for pro-Israel, Jewish, and Zionist identity politics. Many on the mainstream right regard Israel as a bulwark against the barbarian forces that seek to destroy Western civilization. They rightfully view the woke left’s embrace of the Palestinian cause with suspicion. After all, the left’s insistence on viewing that issue through the prism of Black Lives Matter-style racial politics is solipsistic in the extreme. The same principle applies to the left’s insistence on fusing pro-Palestinian sentiment with pro-LGBT activism, a cause that few Palestinians support. But the right fails to hold proponents of Israeli identity politics to the same standard. Rather than reject both the intersectional logic that undergirds the left’s embrace of Palestine and the ethnonationalist logic that undergirds the Israeli project, they celebrate the latter and ignore the resulting cognitive dissonance.

The right-wing backlash against Roberts is instructive precisely because it illustrates how conservatives are willing to adopt woke tactics when they benefit Israel. Many on the right see through the left’s attempts to weaponize accusations of racism, sexism, and homophobia against their adversaries. But when it comes to anti-semitism, such individuals are more than happy to emulate the left. They’ll argue that Roberts and Carlson are endangering vulnerable populations by challenging the Israeli stranglehold on American discourse and “platforming” anti-semitic figures. By interviewing an anti-semite like Fuentes, Carlson is guilty of amplifying anti-semitic narratives, and Roberts’ defense of Carlson amounts to an endorsement of Fuentes’ pro-Hitler views. The only way for Roberts to atone for his sins is to beg forgiveness from the demographic he offended. But no matter how many struggle sessions Roberts takes part in, he can only hope to reduce the harm he’s caused. He can never achieve total purity.

The Heritage Foundation’s commitment to all things Israel, as well as its insistence on pandering to offended Jews and Zionists, mirrors the woke lunacy that’s become a defining feature of life on American college campuses. The heckler’s veto reigns supreme, and prostrating oneself before aggrieved victim groups is the default response to the raising of pitchforks. The existence of special committees to address the concerns of those groups isn’t even questioned. The fact that Heritage had a National Task Force to Combat Antisemitism should raise alarm bells. Conservatives rightly regard both the “anti-racism” and broader DEI industries with great scorn. So why don’t they recognize the deceit at the heart of the anti-anti-semitism racket? Indeed, the only thing such conservatives seem interested in conserving is wokethink.

Ironically, the Israeli project represents the culmination of intersectional logic. When a historically persecuted demographic is given free rein to do as it pleases, it should come as no surprise when it feels emboldened to brutalize its opponents. Nor should it strain credulity when it feels entitled to U.S. military and financial support. But much in the same way that the right seeks an Israel exception to its anti-identitarian doctrine, the left seeks to preserve the institutional architecture of wokethink, even as it seeks to deny Israel supporters the ability to capitalize on that framework. Look no further than Tel Aviv’s campaign to criminalize Hollywood boycotts of Israel, citing U.S. civil rights law as the appropriate predicate. The left may regard such efforts as a perversion of the underlying legislation, but nobody on the activist left would dare propose that the solution is to reform, let alone abolish, the prevailing civil rights bureaucracy. After all, that bureaucracy still benefits their preferred demographic cohorts.

The left refuses to question the many ways in which their preferred brand of woke activism parallels the hasbara tactics deployed by their pro-Israel counterparts. Case in point, over at The Nation, the Canadian writer Jeet Heer uses the Roberts controversy as an opportunity to tar Carlson as an anti-semite. He also takes issue with Roberts’ invocation of “globalism.” Heer feigns concern for the Palestinians, but his professed concern is outweighed by his pathological need to police other people’s language. Implicit to his piece is the assumption that the left should maintain something of a monopoly on Israel criticism. Sure, the left can tolerate certain conservative critiques of Our Greatest Ally™. But in Heer’s mind, any critiques that threaten to become unruly should invite a prolonged discourse on the dangers of “violent rhetoric.” Heer spends much of the piece arguing that genuine anti-semitism is a right-wing phenomenon, all while defending left-wing anti-Zionists from that spurious charge. Of course, he’s more than happy to deploy those same bogus charges against his opponents. It’s the fact that the left is finally getting a taste of its own medicine that bothers him. But what more do you expect from the man who earnestly defends art vandals?

The same week that Roberts embarked on his apology tour, Sydney Sweeney sat down for an interview with GQ’s Katherine Stoeffel. What followed was the conversation that launched a million memes. But putting aside the sheer entertainment value of the exchange, Sweeney’s refusal to apologize for her American Eagle ad campaign provides an object lesson in the value of standing one’s ground.

What does it say when a 51-year-old think tank president shows less courage under fire than a starlet nearly half his age? Roberts could learn a lot from Sweeney, who has spent the past few months being subjected to the dumbest attacks imaginable. One of those attacks came from Sweeney’s fellow White Lotus alum, Aimee Lou Wood, who responded to an Instagram post about the GQ interview with a vomiting emoji. Wood recently signed a petition vowing to boycott Israeli film institutions complicit in the Palestinian genocide. But her willingness to deviate from the politically correct script on that front is superseded by her compulsion to maintain the party line when it comes to “anti-racism.” Wood and her ideological bedfellows believe that the only problem with cancel culture is that it’s wielded against them. They’re more than content to weaponize it against those who make inoffensive pronouncements with which they take umbrage. In the same vein, conservative institutions like the Heritage Foundation are happy to abandon their commitment to free speech and employ cancel culture against those who question America’s Israel-centric foreign policy.

Fuentes is a hateful, charismatic moron who would gladly celebrate the election of a President Gavin Newsom. He ought to be ignored. But the Heritage Foundation seems more than content to give Fuentes the attention he so clearly craves. And in doing so, it is willing to embrace the very same logic that has animated wokethink for the past decade. None of this should come as a surprise. Woke activists may claim solidarity with Palestine, but at the end of the day, the collectivist spirit that drives Israel’s genocide is indistinguishable from the mob mentality that undergirds woke ideology. Roberts initially seemed to understand this point, but he lacked the fortitude to stand his ground. And so the Heritage Foundation will no doubt become the latest America First institution to be sacrificed at the Israeli altar.

James Rushmore

James Rushmore is a writer whose interests include civil liberties, foreign policy, and national security. His work has previously appeared in Racket News, where he worked with Matt Taibbi on the FOIA Files.

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