The insincerity of social media and influencer culture is nothing new. Mr Beast set the supreme standard for success, study algorithms, what appeals to the mob glued to their screens, master thumbnails, edit a shiteating grin and you will be loved. Pewdiepie, Angry Video Game Nerd, Fouseytube, etc pioneered and invented the wheel so to speak when it came to viral and popular content. It was a different world for them, entertainment and genuine reviews were popular, even if at times they were infected with skits, characters and performance ‘reality.’ They became famous, influential and...
















