Is Wholefoods’ ‘Conscious Capitalism’ Effective Altruism

Is Wholefoods’ ‘Conscious Capitalism’ Effective Altruism

Wholefoods, one of the most consciously ethical companies in the world, was picketed by animal rights activists in 2003. At first, CEO John Mackey was incensed. After all, Wholefoods are the good guys! Couldn't these would-be revolutionaries take their complaints to McDonalds or Walmart? After some reflection Mackey, the libertarian author of Conscious Capitalism (2013), decided that it might not be a bad idea to sit down with the activists and hear what they had to say. Asking them, “Why did you attack us?” he received the rather touching response: “Because we thought you would listen....

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