Temu, a Chinese-based online retailer that has been available in the United States since the fall of 2022. Quickly become a leading online retailer, Temu has grown so fast that Bernstein analyst Robin Zhu projects that the site will generate as much as $1.8 billion in merchandise sales this year. Temu was the Apple store’s most downloaded app in 2024—and it currently has over 51 million American users. Temu’s rise has not been without controversy. Secretary of State Marco Rubio has accused Temu of using slave labor and manipulating their prices to avoid having to pay U.S. taxes and comply...
