The insincerity of social media and influencer culture is nothing new. Mr Beast set the supreme standard for success, study algorithms, what appeals to the mob glued to their screens, master thumbnails, edit a shiteating grin and you will loved. Pewdiepie, Angry Video...

The 2010s will perhaps be remembered for the decline of critical thinking and the ascension of dependency. Only to be fast tracked into the 2020s. There was a time, in the before, even among partisan political voices, when we could juggle reason with ideology. A...