In Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions, Professor Todd Rose explains that to belong to a group, people "keep twisting [themselves] into pretzels, trying to conform to what we falsely believe everyone else expects of us." Seeking acceptance from the group, we conform in language, behavior, beliefs, and practices. As a result, we lose our individuality and aggregate into herds. Within our group we create an alternate reality to fit whichever collective mindset we attach ourselves to, and interpret the world through those lenses—our innate...
















