People who dislike markets harbor a special animosity toward advertising as cynically controlling. This is not new. In the mid-20th century John Kenneth Galbraith and other market opponents condemned advertising as business's way to manipulate people into buying things they had no real need for and actually didn't want. To hear them tell it, the consumer is not an agent but a puppet, with advertisers as the puppet masters. This position was and is wrong--Galbraith and his colleagues, I suspect, did not think they were helpless buyers--and it was debunked by sensible people, including Israel...














