Sometime this weekend, perhaps late at night, you may have typed a question into the assistant that now lives inside Facebook, Instagram, and WhatsApp. It might have been about a loan you cannot cover, or a parent whose health is slipping. Since December 16, 2025, Meta has used those exchanges to choose the posts and ads you see. The company's own example was gentle: chat with its assistant about hiking, and offers for hiking boots may follow. Reporting at the time found no opt-out short of staying away from the assistant altogether. The same notice carried a promise. Conversations about...
















