In the 2006 Mike Judge movie Idiocracy, the dumbed-down human population five-hundred years into the future have replaced water in drinking fountains with the salty sports drink “Brawndo,” and have even begun to water farm crops with Brawndo. Facing a nationwide famine as a result of repeatedly salting the crop fields, time-traveling twenty-first century slacker Joe Bauers suggests that the future-world dimwits use water for the crops rather than Brawndo. “But Brawndo’s got what plants crave,” the dimwitted White House advisors reply, echoing the official corporate marketing line repeatedly,...
