Hollywood filmmakers are adept at selling us goods and services. The industry has developed product placement (or “brand integration”) into a filming technique as impressive as its cinematography and sound design. Director Peter Farrelly’s new film, The Greatest Beer Run Ever, is a compelling two-hour commercial for Pabst Blue Ribbon. Zac Efron portrays protagonist John “Chickie” Donohue, a young man who brings PBR to the guys from his neighborhood fighting in Vietnam. Of course, a Hollywood war film can do a lot more than advertise products such as beer, soda, chocolate, pornography or...
