Why is politics so negative compared to marketing — its analog in the private sector — even though virtually every candidate echoes the desire to "just get along"? The explanation revolves around two important ways political competition differs from market competition: higher payoffs to negative attacks, and rationally ignorant "customers." Selling your product in the private sector requires a customer to cast an affirmative vote to buy it. Just convincing a potential customer that a rival product should not be purchased does not mean a sale for you. This is because a sales prospect can...
![Democratic Socialism: Mob Rule by the Ignorant](https://sfo3.digitaloceanspaces.com/offload-wp-files/2022/04/Mal-3-1-1080x675.png)